No matter how large or small your digital marketing campaigns, the involvement of high-quality content plays a large role. From helping with lead generation, sales, brand impact and awareness, content is at the center of what could make or break success. In previous blog posts, I’ve highlighted the importance content marketing plays on business growth well into identifying buyer personas – and it’s only fitting that I share this infographic on how to build a content marketing machine.
The takeaway from this infographic is that content marketing should have a process and workflow. Having both will help with efficiency and optimization to improve results over time.