Using Twitter Lists for Marketing Segmentation

Twitter Lists have been around for awhile and if used strategically, the ability to connect with and generate qualified leads opens up doors of great opportunities. And, with an average number of 400M tweets sent per day, lists become a major resource to filter out the noise. Here are some quick wins for you to gain value and the types of lists you should create (specifically for marketing segmentation):

Influencers

Find the people who have the most prominent voices within your industry. More specifically, learn from them. What are they doing that’s working? What are they saying? How do their efforts resonate with your target market? Use the answers to these questions to your advantage by monitoring their engagement and positioning how you can also apply the same practices to your Twitter account. Also, find ways you can engage with your influencers to grow your presence – not just for sales, but as a thought leader too. (Actionable Tip: Tag their Twitter handle with relevant tweets and retweet their content!)

Subscribers

Who are your most engaged customers? How do you ensure that your customer relationships go beyond just an email or the regular “check-in” calls? Twitter can be a part of the solution and also allow you to truly be where your customers are. Further, monitor your customers to see what type of content they’re pushing out. Doing so will help you initiate better conversations building a broader network and reach with more like-minded users. And, use your learnings to gain traction with content development!

Prospects

Research your prospects and segment them into their own lists. Sure, not all of your prospects or customers will be on Twitter, but I’m sure you’ll be able to find plenty to work with (psst. there are over 500M users)! Once you identify your prospects, look at the hashtags they use, the types of conversations and content they participate in as well as share. Think of creative ways in which you can also be a part of those conversations and serve content to them. Don’t just push for the one-off blog posts, but dive in deeper with how you can lure in your prospects to get valuable information, e.g. name, phone number, email address. Examples of content types are: whitepapers, webinars, eBooks, virtual events, local events, and so on.

All of this may seem extremely labor intensive, but it really isn’t. Just as you would segment your email marketing lists, you do the same thing here – only it’s for Twitter. Make it a habit to spend 30 minutes each day to monitor your lists, take action where needed and stay up-to-date with the latest trends (e.g. hashtags, conversations, etc.). Most importantly, you can leverage these tools to help you along the way:

  • Followerwonk: Great for seeing those who follow you, finding new profiles to follow that fit within your segmentation, and compare profiles.

  • Twubs (one of my favorites): Monitor popular hashtags, participate in relevant conversations/tweets, and even register your own hashtags to push for engagement.

  • Twitonomy: Dive in to look at your profile analytics and create an actionable plan to make improvements where needed – be it more mentions, retweets, etc.

  • Hootsuite: Use this as a way to monitor all of your lists and also schedule out updates ahead of time. This is a great tool to use to align with your editorial calendar and stay ahead with content creation plus marketing.

What are some ways you use Twitter to ensure that it’s a part of your overall digital marketing strategy? How do you use Twitter to drive traffic, leads and sales? Share in the comments below!

3 Comments
  1. […] Twitter – Hashtags will be your best friend here! You can use a simple tool like Twubs to help identify popular hashtags and also participate in ongoing conversations. Make sure to also leverage Twitter lists for marketing segmentation as well! […]

  2. […] Numbers prove that Twitter  appeals to “attractive target markets”. Twitter is the best social media tool for brand-loyalty segmentation. Consumers following a brand on Twitter have a 67% purchase intent as opposed to a 51% purchase intent among Facebook users. Businesses must discover what the loyal segment is tweeting in order to align with the prospects activity. […]

  3. […] Twitter – Hashtags will be your best friend here! You can use a simple tool like Twubs to help identify popular hashtags and also participate in ongoing conversations. Make sure to also leverage Twitter lists for marketing segmentation as well! […]

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