I recently asked a few Facebook Groups I’m a part of what they wanted to know more about and many answered, “How to get more traffic to my website.”
There are a ton of different ways you can drive more traffic to your website. From creating lead magnets such as downloadable content pieces to webinars and infographics, the tactics can be overwhelming.
In fact, I wrote a blog post a few years ago highlighting “10 Easy Ways to Drive Traffic to Your Website”.
But in this post, I’m going to make it even easier and look at 4 additional ways you can drive traffic to your website starting now.
1) Write Regularly
This has been an ongoing theme for the majority of my blog posts, where I encourage content creation because those who prioritize content experience 7.8 times more traffic than those who do not.
And, since content marketing itself costs 62% less than outbound marketing, it’s a no-brainer that you commit to publishing new content regularly.
For starters, push to developing a content calendar that will keep you on track. With that, make sure you attach specific goals you want to get out of your content pieces. This will help you stay motivated.
In this case, one of the goals would be to drive traffic to your site, and in doing so you’ll be able to focus on the different ways you can convert this traffic.
Here are a few tools you can check out to help:
- Content discovery for ideas: Facebook Groups, LinkedIn Pulse, li, and Quora
- Content distribution: SlideShare, Buffer, Reddit, and Display Advertising (AdRoll & Adwords)
- Topic Generators: HubSpot’s Blog Topic Generator, Portent Content Generator, CoSchedule Headline Analyzer, and Tweak Your Biz Title Generator
2) Create a Quiz
Get interactive by creating a quiz and inviting your target audience to head over to your website in order to take it.
Just as you would implement research on topics that will generate interest, make sure you do the same when creating a quiz.
Take lifestyle entrepreneur, Lewis Howes, for example, he motivates and inspires his audience to turn their passions into profit. In doing so he also pushes out amazing content that teaches people how they can methodically go about achieving their dreams.
More specifically, he’s pushed a quiz for people to take to see if their idea is profitable or not.
Here are a few tips to keep in mind when creating a quiz:
- Keep them short. No more than 5-7 questions, otherwise, people will abandon it.
- Research the topic based on what you believe your target audience will engage with most. Utilize tools like BuzzSumo, Google Keyword Tool, and surveying your subscriber list to see which topic will drive traffic and ultimately, engagement.
- Gate the results so that a name and email address are submitted before results are shown post quiz. This will help you build your list and also enable you to remarket to newcomers.
- Have a strong CTA. Dive into understanding why people have taken your quiz. From there, segment them into the right list so that you can further personalize content pieces to each list.
3) Run a Giveaway
Announcing a giveaway on your blog is surely one of the best ways to get more traffic. Better yet, make the giveaway worthwhile.
Here are a few ideas for giveaways that you can run:
- Free 1:1 coaching session
- Cash prize
- Free advertising and publicity on your blog
- Tech Products: iPad, Kindle, Google Voice, smart watch, etc.
To run a successful giveaway, make sure you keep the following in mind:
- The duration of your giveaway
- Determine the goals you’re looking to achieve (e.g. email addresses captured, sales, time-on-site, unique website traffic, links, etc.)
- Encourage user-generated content. This is a surefire way to proliferate your giveaway
- Promote your giveaway through email, advertising, forums, press release, and social media
4) Host a Challenge
Pick a hot topic you know your target audience wants to learn more about and host a challenge for anywhere between 7 to 30 days.
Provide actionable tips each day on what participants should be doing and guide them throughout the entire challenge.
Have a goal in mind that you want participants to achieve at the end of the challenge and clearly communicate it. Doing so will give participants a purpose for being a part of your challenge and for staying engaged.
A good example was the blogging challenge ran by Problogger, 7 Days to Getting Back Your Blogging Groove. This challenge included a dedicated hashtag, #blogginggroove, and specific tasks for participants to implement. Some of those tasks were:
- Write a post
- Share with other challengers
- Visit other challenger posts and leave a comment on social media
- Create a FAQ post
- Create a review post
- Create a how-to post
Driving traffic to your website doesn’t involve the need to constantly think outside of the box, but more so focuses on one key component: how well do you know your target audience?
Getting returning and unique visitors to your site means that you are mapping your target audience intent with your initiatives.
This should be the driver behind your initiatives because it’ll take out the guess work in terms of where you should be putting your efforts.