OptimizePPC

5 Ways to Optimize Your PPC Campaigns

Optimizing your PPC campaigns helps with ensuring you’re implementing the right keyword strategy, the right messaging and CTAs well into landing page CRO. Aside from this, ensuring you capture KPIs to track and measure the progress of your...

marketer

The Challenges Of A Data-Driven Marketer

I know I’ve mentioned plenty of times how important it is for marketers and business owners to leverage data as part of their key decision making. In this blog post, I want to address a few of the challenges I still come across as a marketer...

InstagramStats

14 Instagram Stats You Should Know

The key to social media success doesn’t come from over posting relevant news or content, but truly finding a way to engage with your target demographic. That said, planning is also instrumental to executing an effective strategy that will...

marketing metrics

Important Marketing Metrics You Should Be...

Being a data-driven marketer is critical to business success. Traditionally, marketing has been seen as the department that spends a large amount of money, difficult to track, and unknown territory to sales, let alone the rest of the...

keyword research

3 Valuable Reasons to Leverage Keyword...

Keyword research is more than just understanding search queries, volume search and behavioral trends. There are a multitude of reasonings why marketers should leverage this tactic beyond just fitting it into the overall marketing to do’s. In...

Success 2015

Personal Post: Hello 2015, I’m Ready...

As I openly welcome the New Year, I can’t help but also look back at the amazing year I had in 2014. It was filled with plenty of changes and new chapters. To quickly recap, here’s what happened: Boulder Tech Startups I joined the...

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