marketer

The Challenges Of A Data-Driven Marketer

I know I’ve mentioned plenty of times how important it is for marketers and business owners to leverage data as part of their key decision making. In this blog post, I want to address a few of the challenges I still come across as a marketer...

InstagramStats

14 Instagram Stats You Should Know

The key to social media success doesn’t come from over posting relevant news or content, but truly finding a way to engage with your target demographic. That said, planning is also instrumental to executing an effective strategy that will...

marketing metrics

Important Marketing Metrics You Should Be...

Being a data-driven marketer is critical to business success. Traditionally, marketing has been seen as the department that spends a large amount of money, difficult to track, and unknown territory to sales, let alone the rest of the...

keyword research

3 Valuable Reasons to Leverage Keyword...

Keyword research is more than just understanding search queries, volume search and behavioral trends. There are a multitude of reasonings why marketers should leverage this tactic beyond just fitting it into the overall marketing to do’s. In...

Success 2015

Personal Post: Hello 2015, I’m Ready...

As I openly welcome the New Year, I can’t help but also look back at the amazing year I had in 2014. It was filled with plenty of changes and new chapters. To quickly recap, here’s what happened: Boulder Tech Startups I joined the...

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