marketing-ROI

Building Out Your Marketing ROI Model

Creating an ROI model for your marketing efforts is critical to knowing what’s working well and what’s not. Narrowing down metrics that matter most to your business and being able to back up those metrics to tangible business results will...

brand strategy

The Importance of Having a Brand Strategy

Before executing an inbound or digital marketing plan, you must first ensure that a brand strategy is in place. I’ve come across companies who expect to gain quick wins and long-term momentum, yet don’t have a proper brand strategy or...

OptimizePPC

5 Ways to Optimize Your PPC Campaigns

Optimizing your PPC campaigns helps with ensuring you’re implementing the right keyword strategy, the right messaging and CTAs well into landing page CRO. Aside from this, ensuring you capture KPIs to track and measure the progress of your...

marketer

The Challenges Of A Data-Driven Marketer

I know I’ve mentioned plenty of times how important it is for marketers and business owners to leverage data as part of their key decision making. In this blog post, I want to address a few of the challenges I still come across as a marketer...

InstagramStats

14 Instagram Stats You Should Know

The key to social media success doesn’t come from over posting relevant news or content, but truly finding a way to engage with your target demographic. That said, planning is also instrumental to executing an effective strategy that will...

marketing metrics

Important Marketing Metrics You Should Be...

Being a data-driven marketer is critical to business success. Traditionally, marketing has been seen as the department that spends a large amount of money, difficult to track, and unknown territory to sales, let alone the rest of the...

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