email-list

7 Dead Simple Ways to Grow Your Email List

With 59% of marketers planning to increase their spend on email marketing this year, it’s no wonder why the continual focus of growing a quality subscriber list is key to marketing success. Further, here are a few more stats as to why growing...

marketing-ROI

Building Out Your Marketing ROI Model

Creating an ROI model for your marketing efforts is critical to knowing what’s working well and what’s not. Narrowing down metrics that matter most to your business and being able to back up those metrics to tangible business results will...

brand strategy

The Importance of Having a Brand Strategy

Before executing an inbound or digital marketing plan, you must first ensure that a brand strategy is in place. I’ve come across companies who expect to gain quick wins and long-term momentum, yet don’t have a proper brand strategy or...

OptimizePPC

5 Ways to Optimize Your PPC Campaigns

Optimizing your PPC campaigns helps with ensuring you’re implementing the right keyword strategy, the right messaging and CTAs well into landing page CRO. Aside from this, ensuring you capture KPIs to track and measure the progress of your...

marketer

The Challenges Of A Data-Driven Marketer

I know I’ve mentioned plenty of times how important it is for marketers and business owners to leverage data as part of their key decision making. In this blog post, I want to address a few of the challenges I still come across as a marketer...

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